Brand awareness by category in the United States 2022

The displayed data on brand awareness by category shows results of the Statista Global Consumer Survey conducted in the United States in 2022. Some 63 percent of respondents answered the question "In which of these categories do you pay particular attention to brands?" with "Consumer electronics (summary of 'smartphone' and 'TV & HiFi')".

Brand awareness by category in the U.S. in 2022

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Number of respondents

55,275 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In which of these categories do you pay particular attention to brands?"

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