Definition:
Free ad-supported streaming TV (FAST) refers to a television service that is available to viewers at no cost, but is supported by advertising revenue. These services typically provide access to a range of TV channels, which are made available to viewers for free in exchange for watching advertisements. Such services have become increasingly popular in recent years, with many viewers opting to use them as an alternative to traditional paid TV services. Contrary to Advertising Video-on-Demand (AVOD) refers to streaming services that offer their viewers the option to watch any content in their video library on demand in exchange for watching ads, FAST offers linear channels that are supported by advertisements. In other words, FAST operates like traditional linear TV. Instead of specific content, users choose which channels they would like to watch.Additional Information:
The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through ad spendings. Key players in the market are companies, such as Pluto TV, Tubi or Roku ChannelStatista trend report on the rapid rise of free ad-supported streaming TV in the United States
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
The Free Ad-Supported Streaming TV (FAST) market is witnessing remarkable growth in the OTT Video segment of the global TV & Video market. This surge is fueled by increasing consumer demand for diverse content, cost-effective viewing options, and advancements in streaming technology.
Customer preferences: Consumers are gravitating towards Free Ad-Supported Streaming TV (FAST) services as they seek budget-friendly alternatives to traditional cable and subscription models. This trend is particularly pronounced among younger audiences, who prioritize diverse and on-demand content over linear programming. Additionally, the rise of mobile viewing and social media integration is shaping content consumption habits, with viewers increasingly drawn to niche programming that reflects their cultural identities and interests. The emphasis on community-driven content is further enhancing engagement and loyalty among users.
Trends in the market: The Free Ad-Supported Streaming TV (FAST) market is experiencing significant growth as consumers increasingly seek cost-effective alternatives to traditional cable packages. In North America, platforms are expanding their content libraries to include both popular shows and niche programming that caters to diverse cultural interests. In Europe, the integration of social media features is enhancing viewer engagement, allowing audiences to share content seamlessly. In Asia, mobile-first strategies are gaining traction, making FAST services more accessible to younger demographics. This evolution is reshaping the competitive landscape, compelling industry stakeholders to innovate their offerings to retain viewer loyalty and adapt to changing consumption habits.
Local special circumstances: In the United States, the FAST market is thriving due to a high demand for budget-friendly viewing options, with platforms offering a mix of mainstream and indie content to appeal to diverse audiences. In Mainland China, government regulations shape content offerings, leading to unique programming that aligns with cultural values and compliance requirements. Japan's market emphasizes anime and localized content, catering to passionate fan bases. In India, regional language programming is crucial, as platforms target a vast audience seeking affordable entertainment that resonates with local cultures and preferences.
Underlying macroeconomic factors: The expansion of the Free ad-supported streaming TV (FAST) market is significantly influenced by macroeconomic factors, including shifts in consumer spending habits, the overall economic climate, and advertising revenue trends. In regions with robust economic growth, consumers are more willing to engage with ad-supported platforms, leading to increased viewership and advertising investments. Conversely, economic downturns may challenge revenue models as advertisers tighten budgets. Additionally, regulatory frameworks can impact content availability, while technological advancements enhance user experience. The rising demand for localized and culturally relevant programming further drives market growth, as platforms adapt to diverse audience needs across various economies.
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Most recent update:
Source: Statista Market Insights
Data coverage:
Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats from services that offer free content supported with advertisements.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update:
Source: Statista Market Insights