Awareness of dairy products brands in Germany 2020

This data illustrates the results of a survey on the 'spontaneous familiarity' of dairy product brands in Germany. According to the Mitteldeutschen Markenstudie 2020 (Central German Brand Study), 34 percent of respondents indicated that they know the brand Müller. The spontaneous familiarity of a brand refers to the percentage of respondents who are able to spontaneously name the corresponding brand after being asked to name brands from a certain product group that they know.

Ranking of the spontaneous familiarity of dairy product brands in Germany in 2020

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Release date

September 2020



Survey time period

April to June 2020

Number of respondents

673 respondents

Age group

18-69 years

Method of interview

Online survey

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Statistics on "Dairy products in Germany"

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