Xiaomi has secured its title as the leading Chinese global consumer electronics brand builder. According to the BrandZ ranking released in June 2024, the brand received 1,058 points in the brand power evaluation. Lenovo followed closely with 1,004 points while Huawei remained the third.
Leading Chinese global consumer electronics brand builders in 2024 (in BrandZ brand power scores)*
*To create the top Chinese global brand builders ranking list, 4-step methodology was created:
1. Eleven country markets with substantial future export potential were selected, and 15 product categories in which Chinese brands are active overseas were identified.
2. Initial 234 Chinese brands were selected and then filtered to include only those with relatively high awareness and consideration scores. This exercise yielded 150 Chinese brands. The Chinese brands met two eligibility criteria: each brand was originally created by a mainland China enterprise and each brand derives a portion of revenue from overseas business.
3. Three ingredients of Brand Power were calculated: Meaningful (meeting functional and emotional needs in relevant ways); Different (being distinctive or trend setting); and Salient (coming easily to mind in a buying situation). Brand Power is a BrandZ metric of brand equity, the predisposition of consumers to choose a particular brand.
4. The levels of awareness and consideration were leveraged to adjust for the impact that variations of category size and market competition have on the Brand
Power scores of the Chinese brands.
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Website (php.cn). (June 21, 2024). Leading Chinese global consumer electronics brand builders in 2024 (in BrandZ brand power scores)* [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1005733/top-chinese-global-consumer-electronics-brand-builders/
Website (php.cn). "Leading Chinese global consumer electronics brand builders in 2024 (in BrandZ brand power scores)*." Chart. June 21, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1005733/top-chinese-global-consumer-electronics-brand-builders/
Website (php.cn). (2024). Leading Chinese global consumer electronics brand builders in 2024 (in BrandZ brand power scores)*. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1005733/top-chinese-global-consumer-electronics-brand-builders/
Website (php.cn). "Leading Chinese Global Consumer Electronics Brand Builders in 2024 (in Brandz Brand Power Scores)*." Statista, Statista Inc., 21 Jun 2024, https://www.statista.com/statistics/1005733/top-chinese-global-consumer-electronics-brand-builders/
Website (php.cn), Leading Chinese global consumer electronics brand builders in 2024 (in BrandZ brand power scores)* Statista, https://www.statista.com/statistics/1005733/top-chinese-global-consumer-electronics-brand-builders/ (last visited September 01, 2024)
Leading Chinese global consumer electronics brand builders in 2024 (in BrandZ brand power scores)* [Graph], Website (php.cn), June 21, 2024. [Online]. Available: https://www.statista.com/statistics/1005733/top-chinese-global-consumer-electronics-brand-builders/