Italy: important factors influencing purchase decisions 2017, by gender

Published by
D. Tighe,
Jun 14, 2022
This graph depicts the results of a survey about important factors influencing purchasing decisions in Italy in 2017, by gender. According to data published by Pepper, 29 percent of male and 31 percent of female respondents considered the quality of the product to be the most important aspect, followed by the price, pointed out by 29 percent of male and 27 percent of female consumers.

Which of the following factors do you consider do be the most important point that influences your purchasing decisions?

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

2018

Region

Italy

Survey time period

September 11-22, 2017

Number of respondents

1,000 respondents

Age group

16 years and older

Supplementary notes

This question was phrased by the source as follows: "Rate in order the factors that influence your purchasing decisions. Please assign the answer options by importance by giving the most important point a 1, the second most important point a 2 and so on."

Citation formats
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you

Overview

6

Usage

7

Pre-purchase behavior

6

Payment and delivery

6

Spotlight: social commerce

3

Further related statistics

9

Further Content: You might find this interesting as well

Statistics

Topics

Online shopping in RussiaE-commerce in the United Kingdom (UK)E-commerce in the European UnionOnline shopping in EuropeE-commerce in Russia
Statista Accounts: Access All Statistics. Starting from $588 USD / Year
Learn more about how Statista can support your business.
Menu