Gender distribution social network advertising audience Singapore 2022, by platform

Published by Statista Research Department, Nov 18, 2022
As of January 2022, 54.2 percent of the advertising audience on Instagram were female. Meanwhile, 52 percent of the advertising audience on Snapchat were male and 54 percent of the advertising audience on Tiktok were female.

Gender distribution of the social network advertising audience in Singapore as of January 2022, by platform

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Release date

February 2022

Region

Singapore

Survey time period

January 2022

Supplementary notes

* Figures for LinkedIn represent registered members, so are not directly comparable to figures for other platforms.

Figures represent addressable advertising audiences only, and may not reflect total active user or member bases.

Meta has significantly revised its base data and approach to audience reporting in 2021.

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