Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Social network penetration in Taiwan Q3 2018

Penetration of leading social networks in Taiwan as of 3rd quarter 2018

by Agne Blazyte, last edited Aug 9, 2019
Social network penetration in Taiwan Q3 2018 YouTube leads the major social networking sites used in Taiwan, and as of quarter three of 2018, it had a 90 percent penetration rate in the region – one of the highest penetration rates in the world. Following closely were Facebook and LINE; with over 80 percent penetration rates, both platforms were widely used among the online Taiwanese population.
Tech-savvy nation

While social media was used across all age groups in Taiwan, the post-millennial generation were particularly prolific users. Most Taiwanese aged 15 to 24 years said they used social media in 2018. Facebook was used by almost all social media users across Taiwan, establishing itself as the most popular social media platform on the island.

Social media marketing

With so many people integrating social media into their everyday lives, the potential for marketing and advertising using social media platforms in Taiwan has not yet been fully realized. By 2021, the region’s market size for social media advertising was forecasted to reach almost 800 million U.S. dollars, a value of almost half of the total estimated online advertising market spend across the island.
Show more

Penetration of leading social networks in Taiwan as of 3rd quarter 2018

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Social media usage in Norway"
  • Overview
The most important statistics
  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Snapchat
  • LinkedIn
  • Pinterest
  • Other platforms
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.