Social network penetration in Taiwan Q3 2019

YouTube leads the major social networking sites used in Taiwan, and as of quarter three of 2019, it had a 89 percent penetration rate in the region – one of the highest penetration rates in the world. Following closely were Facebook and LINE; with over 80 percent penetration rates, both platforms were widely used among the online Taiwanese population.

Tech-savvy nation

While social media was used across all age groups in Taiwan, the post-millennial generation were particularly prolific users. Most Taiwanese aged 15 to 39 years said they used social media in 2019. Facebook was used by almost all social media users across Taiwan, establishing itself as the most popular social media platform on the island.

Social media marketing

With so many people integrating social media into their everyday lives, the potential for marketing and advertising using social media platforms in Taiwan has not yet been fully realized. By 2021, the region’s market size for social media advertising was forecasted to reach almost 800 million U.S. dollars, a value of almost half of the total estimated online advertising market spend across the island.

Penetration of leading social networks in Taiwan as of 3rd quarter 2019

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Release date

February 2020



Survey time period

Q3 2019

Age group

16 to 64 years

Supplementary notes

Data base been re-based to show national penetration.
Self-claimed activity.

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