South Africa social media user penetration 2017-2026

Published by
Natalie Cowling,
Jan 22, 2024
This statistic presents the social networking reach in South Africa from 2017 to 2026. In 2021, roughly 50 percent of the internet population in the country accessed social media. In 2026, this share is projected to reach 64.25 percent.

Social network user penetration in South Africa from 2017 to 2026

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Release date

July 2021

Region

South Africa

Survey time period

2017 to 2021

Supplementary notes

*Forecast
Individuals who use a social network via any device at least once per month.

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Overview

8

User demographics

7

User behavior

5

Social media use by enterprises

5

Meta

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YouTube

4

Other social media platforms

8

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Social media in South AfricaSocial mediaSocial media advertising and marketing worldwideMobile social media worldwideSocial media in Turkey
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