UK: share of net revenues generated from digital advertising, by company 2018-2021

This statistic shows the share of digital advertising revenues that were generated in the United Kingdom (UK) by five companies in 2018, with an additional forecast for 2021. Google held 40 percent of the market in 2018 and while they are expected to remain the market leader in 2021, Facebook are forecasted to narrow the gap.

Share of net revenues generated from digital advertising in the United Kingdom (UK) in 2018 and forecasted for 2021, by company

20182021
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Source

Release date

March 2019

Region

United Kingdom

Survey time period

2018 to 2021

Supplementary notes

* Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

** Paid advertising only; excludes spending by marketers that goes towards developing or maintaining a Facebook presence; includes Instagram advertising revenues.

*** Paid advertising only; excludes spending by marketers that goes towards developing or maintaining a presence on the platform.

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Statistics on "Google, Apple, Facebook, and Amazon (GAFA)"

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