This statistic shows the share of digital advertising revenues that were generated in the United Kingdom (UK) by five companies in 2018, with an additional forecast for 2021. Google held 40 percent of the market in 2018 and while they are expected to remain the market leader in 2021, Facebook are forecasted to narrow the gap.
Share of net revenues generated from digital advertising in the United Kingdom (UK) in 2018 and forecasted for 2021, by company
* Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.
** Paid advertising only; excludes spending by marketers that goes towards developing or maintaining a Facebook presence; includes Instagram advertising revenues.
*** Paid advertising only; excludes spending by marketers that goes towards developing or maintaining a presence on the platform.
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Statistics on "Google, Apple, Facebook, and Amazon (GAFA)"
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eMarketer. (March 26, 2019). Share of net revenues generated from digital advertising in the United Kingdom (UK) in 2018 and forecasted for 2021, by company [Graph]. In Statista. Retrieved February 16, 2020, from https://www.statista.com/statistics/1010485/uk-share-of-digital-advertising-revenues-by-company/
eMarketer. "Share of net revenues generated from digital advertising in the United Kingdom (UK) in 2018 and forecasted for 2021, by company." Chart. March 26, 2019. Statista. Accessed February 16, 2020. https://www.statista.com/statistics/1010485/uk-share-of-digital-advertising-revenues-by-company/
eMarketer. (2019). Share of net revenues generated from digital advertising in the United Kingdom (UK) in 2018 and forecasted for 2021, by company. Statista. Statista Inc.. Accessed: February 16, 2020. https://www.statista.com/statistics/1010485/uk-share-of-digital-advertising-revenues-by-company/
eMarketer. "Share of Net Revenues Generated from Digital Advertising in The United Kingdom (Uk) in 2018 and Forecasted for 2021, by Company." Statista, Statista Inc., 26 Mar 2019, https://www.statista.com/statistics/1010485/uk-share-of-digital-advertising-revenues-by-company/
eMarketer, Share of net revenues generated from digital advertising in the United Kingdom (UK) in 2018 and forecasted for 2021, by company Statista, https://www.statista.com/statistics/1010485/uk-share-of-digital-advertising-revenues-by-company/ (last visited February 16, 2020)
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