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Italy: factors influencing liquor purchase to consume home 2019

This graph shows the results of a survey about factors influencing the liquor purchase to consume at home in Italy in 2019. According to data, the most common aspect brining consumers to choose a given product was the fame of the brand, pointed out by 28 percent of liquor drinkers. However, 18 percent of interviewees declared to have a favorite liquor which they always bought, whereas the digestive properties of the drink affected the purchase decision of other 18 percent of respondents.

When buying liquors to consume at home, which are the main factors influencing your purchase?

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Release date

May 2019



Survey time period


Number of respondents

800 respondents

Age group

18-73 years

Special properties

Liquor consumers*

Method of interview


Supplementary notes

The survey has been conducted with CAWI methodology.
* Respondents consumed liquors at least once in the last 12 months.
This question was phrased by the source as follows: "Quando acquista AMARI/LIQUORI DOLCI da consumare a casa, li sceglie soprattutto in base a..."

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Statistics on "Spirits market in Italy"

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