Italy: factors influencing liquor purchase to consume home 2019

This graph shows the results of a survey about factors influencing the liquor purchase to consume at home in Italy in 2019. According to data, the most common aspect brining consumers to choose a given product was the fame of the brand, pointed out by 28 percent of liquor drinkers. However, 18 percent of interviewees declared to have a favorite liquor which they always bought, whereas the digestive properties of the drink affected the purchase decision of other 18 percent of respondents.