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Willingness to pay for craft beer in the Philippines in 2019

The statistic shows the results of a survey about the acceptable price range for craft beer compared to regular beer in the Philippines in 2019. According to the survey conducted by Rakuten Insight, approximately 31.34 percent of the Philippine respondents stated that they would pay up to 25 percent more on craft beer than regular beer.

Acceptable price range for craft beer compared to regular beer in the Philippines in 2019

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Source

Release date

June 2019

Region

Philippines

Survey time period

May 10 to 31, 2019

Number of respondents

3,988 respondents

Special properties

among female and male respondents

Method of interview

Online survey

Supplementary notes

The survey was conducted between May 10 to 31, 2019 among a total of 5,118 Philippine respondents (3,520 female and 1,598 male) aged 16 years and older. Other surveyed countries include China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

Original question: How much would you be willing to pay for craft beer?

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