Bounce rate of leading e-commerce websites in France 2021

Published by Statista Research Department, Aug 8, 2022
During the second half of 2021, Fnac had the highest bounce rate of any e-commerce site in France, at almost 50 percent. Microsoft ranked second with a bounce rate of nearly 46 percent. The bounce rate is a marketing term used in web traffic analysis and the percentage of visitors who enter the site and then leave the site ("bounce").

Bounce rate of leading e-commerce websites in France in the 2nd half 2021

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Release date

April 2022

Region

France

Survey time period

H2 2021

Special properties

e-commerce platforms

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