Omnichannel priorities: share of areas retailers are prioritizing in the UK 2018

This chart displays the share of omnichannel retailing aspects that leading retailers are prioritizing in the United Kingdom (UK) in 2018. For key retailers in the UK, single view of the customer was the top priority area with 19 percent of responding retailers indicating it as their most prioritized tenet of omnichannel retail. Following that, personalization of the individual consumers' experience, investment in back-end and front-end technologies were also listed as areas that UK retailers are prioritizing.

Omnichannel aspects retailers are prioritizing in the United Kingdom (UK) in 2018

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Release date

January 2019


United Kingdom

Survey time period

October 2018 to November 2018

Number of respondents

25 respondents

Special properties

UK retailers*

Supplementary notes

* Interviewed respondents are indicated to be chief executives and directors from the UK's leading retailers by the source.

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Statistics on "Multichannel retail in the United Kingdom (UK)"

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