France's favorite social networks for shopping in 2019

The repartition of the displayed social media application illustrates the consumption behaviour of french shoppers in 2019.
Selling on social networks is becoming more common with facebook remaining the main platform for preffered purchase at 14 percent transaction adoption, followed by instagram (six percent) and Snapchat (five percent).

French consumers shopping activity on social media platforms 2019

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Release date

November 2019



Survey time period


Number of respondents


Age group

18-74 years

Method of interview

Panel survey

Supplementary notes

* The source interviewed about 2000 consumers who own or use a smartphone and about 300 to 500 influencers or sellers processing online payments to consumers (and businesses) in France. ** The date of the survey was not specified.

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Statistics on "Social network usage in France "

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