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Russia: share of impulse and planned e-purchases 2018, by category

Published by A. Melkadze, Oct 8, 2020
When it came to online shopping of appliances and electronics, Russians planned mostly planned their online purchases in 2018, with only about 20 percent of such purchases based on impulse. The second most planned shopping category were sporting goods. The most on-impulse-bought products by Russians were books, beauty products, and games. Over 60 percent of attire purchases were planned beforehand.

Share of impulse and planned online purchases in Russia in 2018, by product category*

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Sources

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DPD
Release date

January 2019

Region

Russia

Survey time period

May 30 to July 12, 2018

Number of respondents

1,018 respondents

Age group

18 years and older

Special properties

Russians who had placed and received at least one online order for physical goods since January 2018

Method of interview

Online survey

Supplementary notes

* The respondents were asked whether their last purchase was impulse or planned.

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