When it came to online shopping of appliances and electronics, Russians planned mostly planned their online purchases in 2018, with only about 20 percent of such purchases based on impulse. The second most planned shopping category were sporting goods. The most on-impulse-bought products by Russians were books, beauty products, and games. Over 60 percent of attire purchases were planned beforehand.
Share of impulse and planned online purchases in Russia in 2018, by product category*
Characteristic
Planned purchase
Impulse purchase
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DPD. (January 17, 2019). Share of impulse and planned online purchases in Russia in 2018, by product category* [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1029732/russia-share-of-impulse-and-planned-online-purchases-by-category/
DPD. "Share of impulse and planned online purchases in Russia in 2018, by product category*." Chart. January 17, 2019. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1029732/russia-share-of-impulse-and-planned-online-purchases-by-category/
DPD. (2019). Share of impulse and planned online purchases in Russia in 2018, by product category*. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1029732/russia-share-of-impulse-and-planned-online-purchases-by-category/
DPD. "Share of Impulse and Planned Online Purchases in Russia in 2018, by Product Category*." Statista, Statista Inc., 17 Jan 2019, https://www.statista.com/statistics/1029732/russia-share-of-impulse-and-planned-online-purchases-by-category/
DPD, Share of impulse and planned online purchases in Russia in 2018, by product category* Statista, https://www.statista.com/statistics/1029732/russia-share-of-impulse-and-planned-online-purchases-by-category/ (last visited September 01, 2024)
Share of impulse and planned online purchases in Russia in 2018, by product category* [Graph], DPD, January 17, 2019. [Online]. Available: https://www.statista.com/statistics/1029732/russia-share-of-impulse-and-planned-online-purchases-by-category/