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TV genres with the highest advertising investments in China in 2012
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TV genres with the highest advertising investments in China in 2012
Television genres with the highest advertising investments in China in 2012 (in billion yuan)
This statistic displays television programs with the highest advertising investments in China in 2012. In that particular year, 203.3 billion yuan were invested in the placement of advertisements during soap operas.
Television genres with the highest advertising investments in China in 2012 (in billion yuan)
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Description
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This statistic displays television programs with the highest advertising investments in China in 2012. In that particular year, 203.3 billion yuan were invested in the placement of advertisements during soap operas.
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- Release date
- March 2013
- Region
- China
- Survey time period
- 2012
Source
- Show sources information
- Show publisher information
- Release date
- March 2013
More information
- Region
- China
- Survey time period
- 2012
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Statistics on "TV advertising in the U.S."
- Global overview
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- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
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- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017Fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- U.S. revenue/spending
The most important statistics
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2022
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
- Change in TV advertising spending in the United States from 2016 to 2018TV ad spend growth in the U.S. 2016-2018
- Change in TV advertising spending in selected formats in the United States in September 2017U.S. TV ad spend growth 2017, by format
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2019
- Ad prices
The most important statistics
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)Cost of a TV commercial in the U.S. 2016
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2018
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2018
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2018
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)March madness: cost of a TV commercial 2002-2015
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2018
- Largest spenders
The most important statistics
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2017
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)Leading advertisers at the Academy Awards 2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)Rio 2016 Opening Ceremony: largest advertisers
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The most important statistics
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. Q4 2017, by category
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
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- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2017
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The most important statistics
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- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
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- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
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The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
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- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
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- Ranking of TV advertisers in Sweden 2016, by ad spending
- TV advertising spending share in South Korea 2008-2015
- Leading syndicated TV advertisers in the U.S. 2013
- Global TV revenue 2010-2018, by source
- TV advertising spending in the U.S. 2010-2021
Studies
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- Television industry in the Netherlands
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
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- Public service television in Scandinavia
- Television in the U.S.
- Sports on TV in the U.S.
- Online TV in the U.S.
- Television industry in the United Kingdom (UK)
- Television in Canada
Statistics on "TV advertising in the U.S."
- Distribution of global TV industry revenue in 2015, by source and region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
- Distribution of TV advertising spending worldwide in 2019, by segment
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in TV advertising spending in the United States from 2016 to 2018
- Change in TV advertising spending in selected formats in the United States in September 2017
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2018 (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2018 (in thousand U.S. dollars)
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers at the Academy Awards in 2018 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)
- Leading TV advertisers in the United States from April 9 to 16, 2019, by weekly advertising spending (in million U.S. dollars)
- TV advertising spending of Google in the United States in 2015 and 2016 (in million U.S. dollars)
- TV advertising spending of Microsoft in the United States in 2015 and 2016 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading pharmaceutical related products advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Leading beverages advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Leading food related brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Leading products and services advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Networks with highest number of commercials on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)
- Planned changes to marketing budgets in the United States in 2017, by channel
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2017
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Trust in TV advertising in the United States as of March 2017, by network category
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Attitudes towards product placement in shows and movies in the United States as of June 2018
- Television advertising expenditure share in the United Arab Emirates from 2008 to 2015
- Television advertising expenditure share in New Zealand from 2008 to 2015
- Television advertising spending in the United Kingdom (UK) from 2007 to 2015 (in million GBP)
- Ranking of TV advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Televsion advertising expenditure share in South Korea from 2008 to 2015
- Measured advertising spending of leading national syndicated TV advertisers in the United States in 2013 (in million U.S. dollars)
- Global TV revenue from 2010 to 2018, by source (in billion euros)
- TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
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