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Average e-commerce receipt value in Russia 2020, by segment

Average receipt value in the e-commerce market in Russia in 2020, by segment

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In cooperation with
Data Insight (RU)
Release date

April 2021



Survey time period


Supplementary notes

The source defined the segments as follows:
- eGrocery includes all sales of online stores and delivery services of food products, except food sales through general and multi-category online stores and marketplaces.
- ePharma includes all online sales of pharmacies, excluding sales of pharmaceuticals through non-specialized platforms, online stores and marketplaces.
- Large general marketplaces include those in the top 20 online sellers and conducting sales in the marketplace model. As of December 2020, they were Wildberries, Ozon, Aliexpress Russia, Yandex.Market.
- Other online stores include all other B2C market eCommerce sellers.

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