Russia: average e-commerce receipt by segment 2021

In 2021, an average receipt value of stores in the eGrocery sector was measured at around 1,385 Russian rubles. In the first half of the same year, e-shoppers spend on average 1,680 Russian rubles in ePharma shops.

Average receipt value in the e-commerce market in Russia in 2021, by segment (in Russian rubles)

Characteristic	Receipt value in Russian rubles
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Release date

February 2022

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Region

Russia

Survey time period

2021

Supplementary notes

The source defined the segments as follows:
- eGrocery includes all sales of online stores and delivery services of food products, except food sales through general and multi-category online stores and marketplaces.
- ePharma includes all online sales of pharmacies, excluding sales of pharmaceuticals through non-specialized platforms, online stores and marketplaces.
- Large general marketplaces include those in the top 20 online sellers and conducting sales in the marketplace model. As of December 2020, they were Wildberries, Ozon, Aliexpress Russia, Yandex.Market.

*The ePharma figure is given for the first half of 2021.

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