Russia: online orders volume share by segment 2022

Large general marketplaces held the highest share of online orders in the market of B2C e-commerce in Russia in 2022, accounting for over 70 percent of the total volume of orders. Orders from online stores of groceries accounted for fourteen percent of the total.

Distribution of online orders volume in the Russian e-commerce market in 2022, by segment

Characteristic	Share of online orders
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Release date

March 2023

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Region

Russia

Survey time period

2022

Supplementary notes

The source defined the segments as follows:
- eGrocery includes all sales of online stores and delivery services of food products, except food sales through general and multi-category online stores and marketplaces.
- ePharma includes all online sales of pharmacies, excluding sales of pharmaceuticals through non-specialized platforms, online stores and marketplaces.
- Large general marketplaces include those in the top 20 online sellers and conducting sales in the marketplace model. As of December 2020, they were Wildberries, Ozon, Aliexpress Russia, Yandex.Market.
- Other online stores include all other B2C market eCommerce sellers.

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