In 2018, out-of-home (OOH) advertising made up 9.3 percent of total advertising spend in Malaysia. The share of OOH advertising was forecasted to decrease slightly in 2019 and 2020. OOH ad spend has been impacted by the significant and continued growth in digital advertising expenditure.
Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved September 27, 2022, from https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
Dentsu Aegis Network. "Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed September 27, 2022. https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
Dentsu Aegis Network. (2019). Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: September 27, 2022. https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
Dentsu Aegis Network. "Out-of-home Advertising Expenditure as Share of Total Advertising Expenditure in Malaysia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/
Dentsu Aegis Network, Out-of-home advertising expenditure as share of total advertising expenditure in Malaysia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/1043248/malaysia-ooh-advertising-spending-share/ (last visited September 27, 2022)
