willing to pay a ten percent price premium for more sustainable products.
A share of 73 percent of Swedes stated that they were influenced by sustainability when it comes to buying decisions according to a survey conducted from November 2017 to January 2018. With a share of 72 percent, respondents from Finland noticed impacts of sustainability on buying decisions as well, followed by 70 percent of Norwegians and 62 percent of Danes. Additionally, 42 percent of Swedish respondents were Does sustainability influence your buying behavior?
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Sustainable Brand Index. (April 15, 2018). Does sustainability influence your buying behavior? [Graph]. In Statista. Retrieved February 25, 2021, from https://www.statista.com/statistics/1048776/impacts-of-sustainability-on-buying-decisions-in-the-nordics/
Sustainable Brand Index. "Does sustainability influence your buying behavior?." Chart. April 15, 2018. Statista. Accessed February 25, 2021. https://www.statista.com/statistics/1048776/impacts-of-sustainability-on-buying-decisions-in-the-nordics/
Sustainable Brand Index. (2018). Does sustainability influence your buying behavior?. Statista. Statista Inc.. Accessed: February 25, 2021. https://www.statista.com/statistics/1048776/impacts-of-sustainability-on-buying-decisions-in-the-nordics/
Sustainable Brand Index. "Does Sustainability Influence Your Buying Behavior?." Statista, Statista Inc., 15 Apr 2018, https://www.statista.com/statistics/1048776/impacts-of-sustainability-on-buying-decisions-in-the-nordics/
Sustainable Brand Index, Does sustainability influence your buying behavior? Statista, https://www.statista.com/statistics/1048776/impacts-of-sustainability-on-buying-decisions-in-the-nordics/ (last visited February 25, 2021)