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Leading payment methods for online shopping in Sweden 2018-2019

Paying by credit or debit card was the most popular online shopping payment method in Sweden in 2018 and 2019. This was the preferred option for 33 percent of the respondents from a survey in the both of the evaluated years. Invoice payment was second in the ranking with 25 percent of respondents preferring it. Swish was popular among 12 percent of the interviewed Swedes that year. In fact, there were over seven million Swish accounts in Sweden as of February 2019 and 6.8 million of them were for private accounts.

Card payments 

    The usage rate of debit cards in Sweden increased between 2010 and 2018. Starting with 91 percent of the interviewed Swedes using this method in 2010, the percentage was 93 percent as of 2018. Similarly, the share of the respondents using credit cards raised from 27 percent in 2010 to 31 percent as of 2018.

How do Swedes pay on smartphones and tablets? 

    Card payment was also the most popular payment method on smartphones and tablets in Sweden in 2018. 29 percent of the participants in a survey chose it as preferred method. In contrast, 17 percent of the respondents preferred Swish and 12 percent preferred PayPal.

Most preferred online shopping payment methods in Sweden in 2018 and 2019

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Release date

September 2019



Survey time period

2018 to 2019

Number of respondents

7,000 respondents

Age group

15-74 years

Supplementary notes

*The source does not provide data for 2018.

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Statistics on "E-commerce in the Nordics"

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