In 2021, the value of the advertising market in Poland was highest in the retail industry, where it amounted to over 2.2 billion zloty. Retail was followed by the pharmaceutical industry and the food industry.
Value of the advertising market in Poland in 2021, by industry (in million zloty)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $49 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you
Overview
6
- Premium Statistic Advertising market net worth in Poland 2012-2021
- Premium Statistic Advertising expenditure in Poland 2012-2021, by medium
- Premium Statistic Ad spending change forecast in Poland 2021, by medium
- Premium Statistic Advertising market value in Poland in 2021, by industry
- Basic Statistic Leading advertisers in traditional media in Poland 2020-2021, by spending
- Premium Statistic Newspapers and magazines advertising market value in Poland 2019-2025
Brands and products
5
- Premium Statistic Video advertisement reach in Poland 2022, by brand
- Premium Statistic Banks with highest ad expenditure in Poland 2021-2022
- Premium Statistic Pharmaceutical companies with highest ad expenditure in Poland 2022-2023
- Premium Statistic Retail brands with highest ad expenditure in Poland 2022
- Premium Statistic Advertising of major pharmaceutical companies in Poland 2021-2022, by GRP rating
Print advertising
8
- Premium Statistic Ad spending of the print advertising industry in Poland 2018-2027
- Premium Statistic Newspaper advertising expenditure share in Poland 2011-2023
- Premium Statistic Daily press ad spending of state-owned companies in Poland 2021, by title
- Premium Statistic Magazine advertising expenditure share in Poland 2011-2023
- Premium Statistic Daily newspapers with highest advertising income in Poland 2020-2021
- Premium Statistic Magazines with highest advertising income in Poland 2020-2021
- Premium Statistic Preference for traditional promotional newspaper vs. aggregated one in Poland 2021
- Premium Statistic Preferred type of promotional newspapers in Poland 2021
Radio advertising
8
- Premium Statistic Traditional radio advertising spending in Poland 2017-2025
- Premium Statistic Radio advertising expenditure share in Poland 2011-2023
- Premium Statistic Advertising income of radio in Poland 2021-2022
- Premium Statistic Advertising income of radio stations in Poland 2022
- Premium Statistic Most popular lengths of radio advertisements in Poland 2017-2021
- Premium Statistic Time and day of the week with most expensive ad spots on Radio Eska in Poland 2022
- Premium Statistic Time and day of the week with most expensive ad spots on Jedynka (PR1) in Poland 2022
- Premium Statistic Time and day of the week with most expensive ad spots on Trójka (PR3) in Poland 2022
Television advertising
6
- Premium Statistic Revenue of the traditional TV advertising industry in Poland 2018-2027
- Premium Statistic TV advertising expenditure share in Poland 2011-2023
- Premium Statistic Number of ad spots on television in Poland 2021-2022
- Premium Statistic TVP's advertising and sponsoring revenue in Poland 2010-2021
- Premium Statistic Cyfrowy Polsat's advertising costs and revenue in Poland 2017-2020
- Premium Statistic Ways to avoid advertisement in Poland 2021, by channel
Digital advertising
6
- Premium Statistic Ad spending of the digital video advertising industry in Poland 2018-2027
- Premium Statistic Internet advertising expenditure share in Poland 2011-2023
- Premium Statistic Digital advertisement expenditure in Poland 2021, by industry
- Premium Statistic Online advertisement expenditure in Poland 2021, by ad type
- Premium Statistic Viewability of online ads in Poland 2021, by format
- Premium Statistic Reasons for the non-viewability of online display ads in Poland 2021
Social media advertising
7
- Premium Statistic Revenue of the social media advertising industry in Poland 2018-2027
- Premium Statistic Number of users of Facebook advertising in Poland 2018-2027
- Premium Statistic Number of users of Instagram advertising in Poland 2018-2027
- Premium Statistic Number of users of TikTok advertising in Poland 2019-2027
- Premium Statistic Social media advertising audience in Poland 2022, by gender and age
- Premium Statistic Influencers' impact on shopping behavior in Poland 2021, by generation
- Premium Statistic Social media on which ads are most noticeable in Poland 2020-2021
Out-of-home advertising
8
- Premium Statistic Ad spending of the out-of-home advertising industry in Poland 2018-2027
- Premium Statistic Number of classic OOH advertising media in Poland 2021
- Premium Statistic Number of backlit OOH advertising carriers in Poland 2021
- Premium Statistic Outdoor advertising expenditure share in Poland 2011-2023
- Premium Statistic Share of OOH advertising in Poland 2022, by sector
- Premium Statistic Most popular OOH advertising types in Poland 2020
- Premium Statistic Attractiveness of OOH advertising types in Poland 2020
- Premium Statistic Benefits of DOOH advertising in Poland 2020
Further related statistics
18
- Advertising market value in Poland in 2018-2021, by media
- Global ad revenue growth 2014-2027
- Growth of global advertising revenues 2015-2019, by medium
- Ranking of leading owner-operated advertising agencies in Germany 2021
- Revenue from promotional products in Germany 2004-2015
- Marketing and online advertising market value in Russia 2013-2021
- Investments of the economy in advertising in Germany 2003-2013
- Advertising spending growth in Russia 2022, by industry
- Gross advertising expenditure of the above-the-line media in Germany 2021-2023
- Global ad spend 2007-2021
- Advertising investments in relation to GDP in Germany 2012-2021
- Advertising revenue of ascertainable advertising media in Germany 2010-2021
- Number of employees in the advertising services industry in Denmark 2008-2019
- Revenue of U.S. advertising agencies 2000-2021
- Value of advertising market in Poland 2012-2022
- Metrics to assess podcast ad effectiveness Australia 2020
- Sources of information about products in offline channel in Poland 2019
- Industry revenue of “advertising“ in Belgium 2012-2025
Further Content: You might find this interesting as well
Statistics
- Advertising market value in Poland in 2018-2021, by media
- Global ad revenue growth 2014-2027
- Growth of global advertising revenues 2015-2019, by medium
- Ranking of leading owner-operated advertising agencies in Germany 2021
- Revenue from promotional products in Germany 2004-2015
- Marketing and online advertising market value in Russia 2013-2021
- Investments of the economy in advertising in Germany 2003-2013
- Advertising spending growth in Russia 2022, by industry
- Gross advertising expenditure of the above-the-line media in Germany 2021-2023
- Global ad spend 2007-2021
- Advertising investments in relation to GDP in Germany 2012-2021
- Advertising revenue of ascertainable advertising media in Germany 2010-2021
- Number of employees in the advertising services industry in Denmark 2008-2019
- Revenue of U.S. advertising agencies 2000-2021
- Value of advertising market in Poland 2012-2022
- Metrics to assess podcast ad effectiveness Australia 2020
- Sources of information about products in offline channel in Poland 2019
- Industry revenue of “advertising“ in Belgium 2012-2025
WirtualneMedia. (March 1, 2022). Value of the advertising market in Poland in 2021, by industry (in million zloty) [Graph]. In Statista. Retrieved June 03, 2023, from https://www.statista.com/statistics/1050297/poland-advertising-value-by-industry/
WirtualneMedia. "Value of the advertising market in Poland in 2021, by industry (in million zloty)." Chart. March 1, 2022. Statista. Accessed June 03, 2023. https://www.statista.com/statistics/1050297/poland-advertising-value-by-industry/
WirtualneMedia. (2022). Value of the advertising market in Poland in 2021, by industry (in million zloty). Statista. Statista Inc.. Accessed: June 03, 2023. https://www.statista.com/statistics/1050297/poland-advertising-value-by-industry/
WirtualneMedia. "Value of The Advertising Market in Poland in 2021, by Industry (in Million Zloty)." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1050297/poland-advertising-value-by-industry/
WirtualneMedia, Value of the advertising market in Poland in 2021, by industry (in million zloty) Statista, https://www.statista.com/statistics/1050297/poland-advertising-value-by-industry/ (last visited June 03, 2023)
Value of the advertising market in Poland in 2021, by industry (in million zloty) [Graph], WirtualneMedia, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1050297/poland-advertising-value-by-industry/