Russian advertising revenue: percentage change 2010-2011, by format

Year-on-year change in Russian advertising revenue from 2010 to 2011, by format (in percent)

Russian advertising revenue: percentage change 2010-2011, by format This statistic illustrates the percentage change versus previous year of Russian advertising revenue from 2010 to 2011, by format. In 2011, newspaper ad revenue in Russia grew 7 percent compared to the previous year.
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Year-on-year change in Russian advertising revenue from 2010 to 2011, by format (in percent)

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Percentage change versus previous year
Internet**56%
Total21%
TV*18%
Outdoor advertising15%
Radio15%
Magazines8%
Newspapers7%
Promotional materials3%
Other media***32%
Percentage change versus previous year
Internet**56%
Total21%
TV*18%
Outdoor advertising15%
Radio15%
Magazines8%
Newspapers7%
Promotional materials3%
Other media***32%
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This statistic illustrates the percentage change versus previous year of Russian advertising revenue from 2010 to 2011, by format. In 2011, newspaper ad revenue in Russia grew 7 percent compared to the previous year.
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Release date
March 2012
Region
Russia
Survey time period
February 21, 2012
Supplementary notes
Note: numbers may not add up to total due to rounding
* Excludes political advertising, which amounted to approximately 1 billion rubles from November to December 2011
** Includes banners, contextual advertising, pop-ups and other formats
*** Includes indoor media (advertising inside business centers, retail chains, airports, railroad stations etc.) and advertising in movie theatres
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

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