Most common reasons to use a travel app and not a mobile website 2018

When it comes to the future, technology is looking to be an important part of how we function as a society. This also reflects on the travel industry, which is adapting to the new demands of the traveler by anticipating their future technological needs. Mobile devices and the apps they run are a large part of these needs. According to the source, the most common reason consumers had in 2018 to use a travel app over a mobile website was because the features they liked on the app were not available on the mobile browser.

What are your reasons for downloading travel apps and not just use a mobile website?

Share of respondents
Features I like on app aren’t available on mobile web40%
I can receive updates on relevant notifications/offers32%
I can use it without being connected to the internet31%
It stores my preferences to make bookings easy28%
Speed27%
Better look and feel (UX) 23%
Reward/discount for downloading app 11%
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Source

Release date

December 2018

Region

Worldwide

Survey time period

2017 to 2018

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Statistics on "App stores"

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