Brand awareness of wearable tech in Thailand 2019, by gender

According to a survey by Rakuten Insight, about 63 percent of the female respondents stated that they were aware of Apple as a wearable tech brand, while 52 percent of the male respondents knew of Samsung. In the same survey, less than half of the respondents stated that they owned a smart wearable.

Brand awareness of wearable tech in Thailand in 2019, by gender

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Source

Release date

September 2019

Region

Thailand

Survey time period

August 2 to 30, 2019

Number of respondents

6,118 respondents

Age group

16 years and older

Special properties

among female and male respondents that do not own wearable tech

Method of interview

Online survey

Supplementary notes

Original question: Which of these brands' wearable products do you know of?

The survey was conducted among 3,661 female and 2,457 male respondents. Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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Statistics on "Wearables"

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