A study held in the United States in 2021 revealed that most CTV viewers were between the ages of 18 and 34 years old, whereas just 22 percent were aged over 55 years.
Distribution of connected television viewers in the United States in 2021, by age group
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Digital TV Europe. (June 7, 2021). Distribution of connected television viewers in the United States in 2021, by age group [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Digital TV Europe. "Distribution of connected television viewers in the United States in 2021, by age group." Chart. June 7, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Digital TV Europe. (2021). Distribution of connected television viewers in the United States in 2021, by age group. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Digital TV Europe. "Distribution of Connected Television Viewers in The United States in 2021, by Age Group." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/
Digital TV Europe, Distribution of connected television viewers in the United States in 2021, by age group Statista, https://www.statista.com/statistics/947954/streaming-connected-devices-by-age/ (last visited May 26, 2022)