PR industry most valued technology skills 2019

According to results of a 2019 survey conducted among PR industry professionals, 65 percent of respondents were of the opinion that big data analytics was an important technology skill to find in future PR and communications employees, while 59 percent of respondents said the same about video production and SEO abilities.

Most valued technology skills in the public relations (PR) industry worldwide as of February 2019

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Sources

Release date

March 2019

Region

Worldwide

Survey time period

January 7 to February 15, 2019

Number of respondents

1,563 respondents

Special properties

among PR professionals

Supplementary notes

The source provides the following information: "The sample for this survey is a “convenience” sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data offers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students."
Question: 'What technology skills will future PR/communications professionals need to be successful?"

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Statistics on "Public relations in the U.S."

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