As the study findings revealed, traditional retail stores were more popular among Russians for purchasing baby products than online stores. Population aged from 30 to 44 years were the most active consumers of such products in both types of stores. Over one third of respondents who were older than 60 years stated that they shopped for children’s goods through the internet.
Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store
Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and more than 200 population centers.
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Deloitte. (June 25, 2021). Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store [Graph]. In Statista. Retrieved January 21, 2022, from https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. "Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store." Chart. June 25, 2021. Statista. Accessed January 21, 2022. https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. (2021). Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store. Statista. Statista Inc.. Accessed: January 21, 2022. https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. "Distribution of Customers in The Baby and Children's Products Market in Russia in 2021, by Age Group and Type of Store." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte, Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store Statista, https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/ (last visited January 21, 2022)
