As the study findings revealed, traditional retail stores were more popular among Russians for purchasing baby products than online stores. Population aged from 30 to 44 years were the most active consumers of such products in both types of stores. Over one third of respondents who were older than 60 years stated that they shopped for children’s goods through the internet.
Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store
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Statistics on Baby and children's products in Russia
Market overview
6
- Basic Statistic Russian child and teenage population in 2022, by gender and age
- Premium Statistic Average monthly subsistence minimum per capita for children Russia 2015-2020
- Premium Statistic Children's goods consumption index in Russia 2019-2020, by city
- Premium Statistic Children's goods e-commerce growth in Russia 2021, by indicator
- Premium Statistic Children's goods sales share in Russia 2019-2020, by city
- Premium Statistic Children's goods e-commerce stores in Russia 2021, by profile
Segments
8
- Premium Statistic Russia: revenue of baby food market 2017-2027
- Premium Statistic Revenue of the baby and skin care market in Russia 2018-2026
- Premium Statistic Sales of children's toys in Russia 2014-2023
- Premium Statistic Russia: revenue of the baby diaper market 2018-2025
- Premium Statistic Russia: price per unit in the baby diaper market 2018-2025
- Premium Statistic Baby diaper sales volume in Russia 2016-2021
- Premium Statistic Year-on-year increase in retail prices of baby prams in Russia 2015-2022
- Premium Statistic Average household budget on school preparations in Russia 2005-2020
Trade
7
- Premium Statistic Export and import worth of baby food preparations in Russia 2015-2021
- Premium Statistic Export and import worth of babies' sanitary products in Russia 2015-2021
- Premium Statistic Baby garments and clothing accessories import worth in Russia 2015-2021, by type
- Premium Statistic Baby garments and clothing accessories export worth in Russia 2015-2021, by type
- Basic Statistic Export and import worth of baby carriages in Russia 2015-2020
- Premium Statistic Export value of children's toys, games & sports requisites from Russia 2011-2021
- Premium Statistic Import value of children's toys, games & sports requisites to Russia 2011-2021
Companies
6
- Premium Statistic Children's goods' e-store ranking in Russia 2021, by sales value
- Premium Statistic Omnichannel performance ranking of children's goods retailers in Russia 2021
- Premium Statistic Number of shops of Detsky Mir in Russia and Kazakhstan 2021, by brand
- Premium Statistic Total revenue of Detsky Mir 2017-2021
- Premium Statistic Annual online sales value of Detsky Mir Group 2017-2021
- Premium Statistic Annual net profit/loss of Korablik 2011-2021
Consumers
6
- Premium Statistic Baby products' customer distribution in Russia 2021, by age and store type
- Premium Statistic Russia: average spending on baby products 2021, by age and store type
- Premium Statistic Share of e-shoppers of baby products in Russia 2021, by product
- Premium Statistic Children’s clothing and footwear selection criteria in Russia 2021
- Premium Statistic Key criteria for choosing baby food in Russia 2021
- Premium Statistic Key criteria for choosing children toys and games in Russia 2021
Further related statistics
17
- Russia: electronics and home appliances consumer share 2021, by age and store
- Online baby and children's goods sales in South Korea 2011-2021
- Reasons to buy baby products online in the U.S. 2017
- Perfume customer share in Russia 2021, by age and store
- Average spending on perfumes in Russia in 2021, by gender and store type
- Openness to purchasing fashion items exclusively online in the United Kingdom 2017
- Importance of convenience during the shopping journey U.S. 2019, by stage
- Frequency of purchasing fashion items online in the United Kingdom 2017
- Reasons to shop from foreign webshops in Denmark 2019
- Internet access of online shoppers in the UAE as of January 2013, by device
- Brazil: most popular mobile retail app features 2017
- Mexico: share of domestic & cross-border e-commerce 2018
- Chile: reasons why consumers avoid online purchases 2018, by region
- Tienda Nube online sales revenue 2016-2019
- Main criteria from parents when buying diapers in China 2022
- Value of sales of Play Spain in 2012-2017
- Most bought maternity and childcare products online in China 2020
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Statistics
- Russia: electronics and home appliances consumer share 2021, by age and store
- Online baby and children's goods sales in South Korea 2011-2021
- Reasons to buy baby products online in the U.S. 2017
- Perfume customer share in Russia 2021, by age and store
- Average spending on perfumes in Russia in 2021, by gender and store type
- Openness to purchasing fashion items exclusively online in the United Kingdom 2017
- Importance of convenience during the shopping journey U.S. 2019, by stage
- Frequency of purchasing fashion items online in the United Kingdom 2017
- Reasons to shop from foreign webshops in Denmark 2019
- Internet access of online shoppers in the UAE as of January 2013, by device
- Brazil: most popular mobile retail app features 2017
- Mexico: share of domestic & cross-border e-commerce 2018
- Chile: reasons why consumers avoid online purchases 2018, by region
- Tienda Nube online sales revenue 2016-2019
- Main criteria from parents when buying diapers in China 2022
- Value of sales of Play Spain in 2012-2017
- Most bought maternity and childcare products online in China 2020
Deloitte. (June 25, 2021). Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store [Graph]. In Statista. Retrieved February 07, 2023, from https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. "Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store." Chart. June 25, 2021. Statista. Accessed February 07, 2023. https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. (2021). Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store. Statista. Statista Inc.. Accessed: February 07, 2023. https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte. "Distribution of Customers in The Baby and Children's Products Market in Russia in 2021, by Age Group and Type of Store." Statista, Statista Inc., 25 Jun 2021, https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/
Deloitte, Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store Statista, https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/ (last visited February 07, 2023)
Distribution of customers in the baby and children's products market in Russia in 2021, by age group and type of store [Graph], Deloitte, June 25, 2021. [Online]. Available: https://www.statista.com/statistics/1060951/baby-children-goods-buyer-share-by-age-and-store-russia/