Key criteria for choosing children toys and games in Russia 2019

When deciding on toy and game purchasing, roughly three out of four Russians paid attention to product quality and safety of use in 2019. More than a half of survey participants also mentioned that the toy should have been liked by children to buy that product.

Characteristics important to customers for choosing toys and games for babies and children in Russia in 2019*

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Source

Release date

2019

Region

Russia

Survey time period

2019

Number of respondents

1,600 respondents

Age group

18 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers.

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Statistics on "Baby and children's products in Russia "

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