Children's goods e-commerce growth in Russia 2017-2019, by indicator

As the figures revealed, between July 2018 to June 2019, Russians made more online orders for baby products compared to previous equivalent period, yet they paid less for each order made. That is, the sales and orders volume increased by roughly 40 and 30 percent, respectively, while an average receipt value saw a 14 percent reduction over the observed period.

Year-over-year growth rate of the children's goods online market* in Russia from July 2018 to June 2019, by key indicator*

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In cooperation with
Data Insight (RU)
Release date

December 2019



Survey time period

July 2018 to June 2019

Supplementary notes

* Compared to the corresponding period of the previous year.

The figures are based on data from 52 stores of goods for children, included in the top1,000 Russian online retailers by number of orders from July 2018 to June 2019, with at least 25 thousand orders per year.
The study included stores specializing in the sale of goods for children, including children's clothing and shoes and toys excluding sales of children's goods by universal e-stores.

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Statistics on "Baby and children's products in Russia "

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