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Average spending on perfumes in Russia in 2020, by gender and store type

In 2020, an average spending of a female customer in perfume traditional stores was significantly greater that of men. However, when shopping online, mean receipt value for both gender groups was reported fairly similar.

Average receipt in online and offline perfume stores in Russia in 2020, by gender

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Source

Release date

2020

Region

Russia

Survey time period

2020

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

Methodology: a multistage and stratified sample of the Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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Statistics on "Cosmetics and body care in Russia"

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