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Share of e-shoppers of baby products in Russia 2020, by product

Published by A. Melkadze, Oct 28, 2020
The most in-demand products in the baby and children's goods market of Russia were games and toys and clothing and footwear, with over 75 percent of survey respondents purchasing such products through the internet in 2020. One third of participants bought baby food in online stores over the past six months.

Share of customers buying baby and children's products online in Russia in 2020, product category*

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Source

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Release date

October 2020

Region

Russia

Survey time period

2020

Number of respondents

1,600 respondents

Age group

16 years and older

Special properties

Internet users

Method of interview

Online survey

Supplementary notes

* The original question of the survey stated the following: "What categories of baby and children’s products did you buy online in the past six months?"
Methodology: a multistage and stratified sample of Russian population by gender, age, and the type of population center – representing eight federal districts, 46 regions, and at least 250 population centers

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