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Consumer electronics retail segment share of voice leaders U.S. 2020

Published by Joseph Johnson, Feb 23, 2021
GoPro had the biggest share of voice in the online consumer electronics retail segment in the United States from October to December 2020. According to Pi Datametrics, the camera brand had a share of voice of 22.2 percent on Google during the measured period.

Share of voice among leading online consumer electronics retailers in the United States from October to December 2020

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Release date

January 2021

Region

United States

Survey time period

Q4 2020

Special properties

across Google US; wider industry metrics may vary

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Search terms included 12,011 of the most commercially valuable terms, and categories consisted of the following options: Computing, Home appliances, Small appliances, Smart tech & phones, Sound & vision

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