Retailers in Brazil: expected sales growth for Christmas 2014-2018

Expected real sales growth rate for the Christmas season according to retailers in Brazil from 2014 to 2018

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Release date

October 2018



Survey time period

2014; September 28 to October 23, 2015; September 19 to October 7, 2016; 2017; September 4 to October 5, 2018

Number of respondents

102 retail companies in 2018

Special properties

expected sales growth rate compared to the previous Christmas season, net of inflation.

Method of interview

Online survey

Supplementary notes

* This survey revealed that retailers' expectations of sales growth amounted to 7.2 percent for the 2014 Christmas season. Figures on the real sales registered in December 2014 were later disclosed by ABRAS and they showed a real sales growth rate of 2.94 percent during the 2014 Christmas, in comparison to the same holiday season in 2013.
Figures prior to 2016 were retrieved from a previous version of the publication, Pesquisa de Natal 2015.
The source does not specify the total number of respondents in 2014, 2016 and 2017.
The source does not provide the exact date of survey for 2014 and 2017.

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