Market penetration rate of private label brands in U.S. retail 2018

Store brands held an 18.5 percent share of the market value of the retail industry in the United States in 2018. According to the report, over one of every five products sold in the U.S. was from a retailer’s own brand.

Store brands' value and volume market share of the retail industry in the United States in 2018

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Source

Release date

March 2019

Region

United States

Survey time period

2019

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Statistics on "Private label market in the U.S."

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