Post-purchase internet usage after online shopping in Italy 2019

Over 2019, the amount of Italian consumers purchasing online undoubtedly grew. In particular, an aspect of online shopping habits emerged which concerned the use of the Internet during the post-purchase phase. It was found that 47 percent of the online shoppers utilized the Internet to provide reviews or feedback. 52 percent, instead, used it for benefiting from after-sale service.

Post-purchase internet usage after online shopping in Italy in 2019

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Release date

October 2019



Survey time period

June 2019

Number of respondents

11,502 respondents

Age group

14 years and older

Special properties

eShoppers part of the Nielsen Homescan Panel

Method of interview


Supplementary notes

The respondents considered for this survey were those who utilized often or sometimes Internet for the reasons listed .
The two assertions were phrased by the source as follows: "utilizzo di internet per recensire/dare dei feedback dei riscontri" and "utilizzo di internet per ricevere supporto post-vendita".

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Statistics on "Online shopping in Italy "

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