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Latin America: online retail users 2017-2024

According to the Digital Market Outlook, Latin America is forecast to have approximately 267.4 million e-commerce users in 2020. By 2024, this number is expected to grow by 31 percent, reaching close to 351 million users across the region.
Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services for 150 countries worldwide. The forecast is adjusted for the expected impact of COVID-19.

Number of e-commerce users in Latin America from 2017 to 2024

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Sources

Age group

14-64 years

Special properties

* forecast adjusted for the impact of COVID-19

Supplementary notes

The e-commerce market includes the sale of physical goods via a digital channel to a private end user (B2C). This comprises purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

The exact definition of the eCommerce market can be found here

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Statistics on "E-commerce in Latin America"

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