According to the Statista Digital Market Outlook, e-commerce users in Latin America were forecast to reach approximately 317 million in 2022. By 2025, this figure would grow by 13.6 percent, resulting in some 361 million users across the region.
The digitalization of retail
The term "e-commerce" refers to those activities that involve the purchase and sale of products and services over the internet. The growing popularity of digital commerce has led to a profound transformation of the retail sector worldwide. From 2020 to 2021, Latin America's e-commerce market grew an estimated 37 percent. Capitalizing on that growth, Mexico and Brazil each recorded more than 40 billion U.S. dollars in e-commerce sales revenue in 2021.
COVID-19, an opportunity for sellers
Economies across the globe were quickly put in jeopardy by the coronavirus outbreak, and Latin American countries were no exception. However, not all businesses suffered from the abrupt crisis. Argentina-born online marketplace Mercado Libre was one of the clear winners from the high demand for distance shopping options, breaking sales revenue records during the peak of the pandemic in the region. According to a survey, the e-commerce momentum is here to stay. Almost nine out of ten digital shoppers surveyed in Latin America said they were willing to continue shopping online after the sanitary emergency.
Number of e-commerce users in Latin America and the Caribbean from 2017 to 2025
The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
The exact definition of the eCommerce market can be found here.
Figures have been rounded.
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Statista. (December 15, 2021). Number of e-commerce users in Latin America and the Caribbean from 2017 to 2025 (in millions) [Graph]. In Statista. Retrieved October 07, 2022, from https://www.statista.com/forecasts/251657/number-of-digital-buyers-in-latin-america
Statista. "Number of e-commerce users in Latin America and the Caribbean from 2017 to 2025 (in millions)." Chart. December 15, 2021. Statista. Accessed October 07, 2022. https://www.statista.com/forecasts/251657/number-of-digital-buyers-in-latin-america
Statista. (2021). Number of e-commerce users in Latin America and the Caribbean from 2017 to 2025 (in millions). Statista. Statista Inc.. Accessed: October 07, 2022. https://www.statista.com/forecasts/251657/number-of-digital-buyers-in-latin-america
Statista. "Number of E-commerce Users in Latin America and The Caribbean from 2017 to 2025 (in Millions)." Statista, Statista Inc., 15 Dec 2021, https://www.statista.com/forecasts/251657/number-of-digital-buyers-in-latin-america
Statista, Number of e-commerce users in Latin America and the Caribbean from 2017 to 2025 (in millions) Statista, https://www.statista.com/forecasts/251657/number-of-digital-buyers-in-latin-america (last visited October 07, 2022)