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Mexico: El Buen Fin e-commerce growth 2016-2018

In 2018, online transactions during El Buen Fin in Mexico showed a 201 percent growth in sales compared to a normal week. This is however a considerable decrease in comparison to the previous year, where e-commerce sales grew 820 percent on that period in contrast to on any other week of the year.

Growth rate of online transactions during El Buen Fin compared to any other week in Mexico from 2016 to 2018

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Sources

Release date

November 2019

Region

Mexico

Survey time period

2016 to 2018

Special properties

Based on number of transactions

Supplementary notes

El Buen Fin refers to an annual shopping event in Mexico that takes place in November during the weekend prior to the Mexican Revolution holiday.

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