Share of plant-based alternative food consumers in China 2019

According to a survey conducted by Rakuten Insight in September 2019, nearly 65 percent of respondents in China said they had consumed plant-based alternatives to animal-based food products. However, around 13 percent of respondents did not know what plant-based food was.

Share of respondents in China who consumed plant-based food alternatives as of September 2019

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Source

Release date

November 2019

Region

China

Survey time period

September 4 to 30, 2019

Number of respondents

1,362 respondents

Age group

16 years and older

Supplementary notes

Survey question:
Have you ever consumed plant-based alternatives to animal-based food products (such as nut or rice milk, 'cheeses' made from nuts, plant-based burger patties or sausages, vegan gummi bears, etc.)?

Among survey respondents, 637 were female and 725 were male.

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Statistics on "Plant-based milks"

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