Factors when choosing meat alternatives in Japan 2023

Published by C. Diep, Aug 3, 2023
Taste was the leading factor influencing meat substitute choices in Japan, as revealed in a survey conducted in April 2023. Around 57 percent of respondents stated that good taste was a factor they regarded important when choosing soy meat and meat alternatives. Simple cooking instructions and price tied as the second most important aspects.

Leading factors when choosing soy meats and meat substitutes in Japan as of April 2023

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Source

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Release date

April 2023

Region

Japan

Survey time period

April 18 to 24, 2023

Number of respondents

921 respondents

Special properties

respondents were registered members of Snapdish's SNS

Method of interview

Online survey

Supplementary notes

Original question: "Which aspects do you regard as important when choosing soy meat brands and products?"
The survey conductor stated that "soy meat" was used as a general term to include plant-based meats and meat alternatives.

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