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Awareness of plant-based meat substitutes in Japan 2021

Published by C. Diep, Jun 13, 2022
Around 49.6 percent of consumers in Japan were aware of plant-based meat alternatives such as soy products, according to a survey conducted in October 2021. While the respondents were aware of meat substitutes, only around two percent knew about products in detail.

Awareness of plant-based meat alternatives in Japan as of October 2021

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Source

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Release date

February 2022

Region

Japan

Survey time period

October 2021

Number of respondents

1,800 respondents

Age group

20 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

The survey was conducted among inhabitants of the prefectures Saitama, Chiba, Tokyo, Kanagawa, Osaka, Kyoto, Hyogo, Nara, Wakayama, and Shiga.

Original question: "To what extent do you know about plant-based meat alternatives? Please choose the most appropriate answer."

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Statistics on " Plant-based foods in Japan "

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Statistics on Plant-based foods in Japan

Overview

5

Plant-based proteins

4

Dairy substitutes

4

Meat substitutes

5

Consumption

4

Consumer behavior

5

Further related statistics

19

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Topics

Plant-based foods in JapanHealth and functional foods market in JapanMeat industry in JapanClimate change and emissions in JapanEating behavior in Japan
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