According to a survey conducted by Rakuten Insight in February 2024, a large share of respondents in all age groups stated that they choose plant-based alternatives because they think that the products are healthier. Especially respondents aged 55 years or older answered to think this way, with around 60 percent or respondents in that age group. This question was asked among consumers who stated that they have tried plant-based alternatives.
Reasons for choosing plant-based alternatives for consumers in South Korea as of February 2024, by age group
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55 years and older
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Rakuten Insight. (April 12, 2024). Reasons for choosing plant-based alternatives for consumers in South Korea as of February 2024, by age group [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1071260/south-korea-plant-based-alternatives-reason-by-age-group/
Rakuten Insight. "Reasons for choosing plant-based alternatives for consumers in South Korea as of February 2024, by age group." Chart. April 12, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1071260/south-korea-plant-based-alternatives-reason-by-age-group/
Rakuten Insight. (2024). Reasons for choosing plant-based alternatives for consumers in South Korea as of February 2024, by age group. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1071260/south-korea-plant-based-alternatives-reason-by-age-group/
Rakuten Insight. "Reasons for Choosing Plant-based Alternatives for Consumers in South Korea as of February 2024, by Age Group." Statista, Statista Inc., 12 Apr 2024, https://www.statista.com/statistics/1071260/south-korea-plant-based-alternatives-reason-by-age-group/
Rakuten Insight, Reasons for choosing plant-based alternatives for consumers in South Korea as of February 2024, by age group Statista, https://www.statista.com/statistics/1071260/south-korea-plant-based-alternatives-reason-by-age-group/ (last visited July 27, 2024)
Reasons for choosing plant-based alternatives for consumers in South Korea as of February 2024, by age group [Graph], Rakuten Insight, April 12, 2024. [Online]. Available: https://www.statista.com/statistics/1071260/south-korea-plant-based-alternatives-reason-by-age-group/