Sales channels used by event ticket sellers in Russia in 2018

The majority of Russian event organizers preferred to sell tickets through agents' websites, with 92 percent of survey respondents of this company profile using it as a sales channel. Mobile applications and social networks and messengers were the least common ticket marketplace among venue operators, employed by under 30 percent of them.

Share of event ticket sellers in Russia in 2018, by sales channel

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Sources

Release date

2018

Region

Russia

Survey time period

February 2018

Special properties

Ticketing industry representatives*

Method of interview

Online survey

Supplementary notes

* From senior executives to mid-level management, from the segments of venues, ticketing systems and operators, and organizers. Among the respondents were also software developers, ticket aggregators, and marketing agencies. Respondents were located in Russia (78%), CIS countries (11%), and other countries (11%).

Survey participants could choose several answers.

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Statistics on "Digital services in Russia"

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