Sales revenue of leading online and mail-order retailers in Japan FY 2018

The statistic presents the sales revenue of leading mail-order and e-commerce retailers in Japan in fiscal year 2018. During the measured period, Rakuten showed the strongest performance among mail-order and online stores in Japan with a revenue of about 3.4 trillion Japanese yen, followed by Yahoo Japan with more than 2.3 trillion yen. With sales reaching more than 1.5 trillion Japanese yen, Amazon Japan ranked third in fiscal 2018.

Sales revenue of leading mail-order and e-commerce stores in Japan in fiscal year 2018

Sales in billion Japanese yen
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Release date

September 2019



Survey time period

fiscal year 2018; the Japanese fiscal year runs from April 1 of the stated year to March 31 of the following year

Supplementary notes

*Figures include teleshopping retailers.
The figures provided in the report by Mitsui Fudosan are based on the annual securities reports and other released materials of the mentioned companies.
The source provides the information that figures for Rakuten and Yahoo are the total handling volume, and those for other companies are the sales volume. Yahoo's handling volume includes digital contents business. Amazon's sales figures in US dollar announced by Amazon US are converted to yen at the average exchange rate each year.
1 Japanese yen equals 0.0092 U.S. dollars or 0.0082 euros as of January 2020.

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Statistics on "Rakuten"

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