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How to choose what to buy on Black Friday in Italy 2019

On Black Friday 2019, 58 percent of Italian respondents choose to buy products they need. However, 24 percent declared to be inspired by the offers, while 39 percent plan to purchase Christmas presents.
A survey asking about the items consumers are going to buy show that electronic products are the most common goods purchased on Black Friday in Italy.

How do you choose what to buy on Black Friday?

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Source

Release date

November 2019

Region

Italy

Survey time period

November 4-5, 2019

Number of respondents

1,009*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

*12 percent of respondents declared to not buy anything on Black Friday.

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Statistics on "Black Friday in Italy"

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