Black Friday weekend price category budget allocation in the UK in 2023

Published by
P. Smith,
Nov 10, 2023
Over the 2023 November sales events, Black Friday, Cyber Weekend, and Single's Day, consumers in the United Kingdom said that they would be allocation the highest proportion of their budget to basic or essential products they need anyway. On average, UK consumers said that they would spend almost one third of their budget on this category.

Average share of consumers' budget for November sales events by price category in the United Kingdom in 2023

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Release date

November 2023

Region

United Kingdom

Survey time period

October 2023

Number of respondents

1,011 respondents

Special properties

Weighted according to population

Supplementary notes

Respondents were asked to allocate 100 points across the given categories to reflect their planned spend during Black Friday, Cyber Weekend, and Single's Day.

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