There was a strong awareness of Black Friday in the United Kingdom in 2023, with no consumers saying that they did not know the sales event at all. In contrast, over one third of consumers said that they knew the event very well.
Knowledge of Black Friday among consumers in the United Kingdom in 2023
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BCG. (November 9, 2023). Knowledge of Black Friday among consumers in the United Kingdom in 2023 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1422724/uk-black-friday-awareness/
BCG. "Knowledge of Black Friday among consumers in the United Kingdom in 2023." Chart. November 9, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1422724/uk-black-friday-awareness/
BCG. (2023). Knowledge of Black Friday among consumers in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1422724/uk-black-friday-awareness/
BCG. "Knowledge of Black Friday among Consumers in The United Kingdom in 2023." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1422724/uk-black-friday-awareness/
BCG, Knowledge of Black Friday among consumers in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1422724/uk-black-friday-awareness/ (last visited October 06, 2024)
Knowledge of Black Friday among consumers in the United Kingdom in 2023 [Graph], BCG, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1422724/uk-black-friday-awareness/