Reasons consumers plan to shop during Black Friday in the UK 2023

Published by
Tugba Sabanoglu,
Nov 8, 2023
In a survey conducted with over 2,000 individuals in the United Kingdom (UK) in 2023, over half of shoppers said their main reason for shopping during the Black Friday period was to buy Christmas presents for loved ones. For over one third of those surveyed, spontaneous deal-grabbing was the leading motivation.

Leading consumer reasons for planned shopping during the Black Friday period in the United Kingdom (UK) in 2023

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Release date

November 2023

Region

United Kingdom

Survey time period

September 18 to 23, 2023

Number of respondents

2,025 respondents

Special properties

have shopped online in the UK

Supplementary notes

Of 2,025 respondents, 1,369 had bought something over the Black Friday period in the previous year.

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Statistics on " Black Friday in the UK "

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