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Black Friday: sales growth by channel in the United Kingdom (UK) 2019-2022

Published by
Tugba Sabanoglu,
Nov 17, 2022
This statistic shows the year-over-year growth in online and offline sales over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2019 to 2021, with a forecast for 2022. Online Black Friday sales grew significantly in 2020 and a further 13.6 percent in 2021. However in 2022 online sales are forecast to fall by more than 11 percent, In contrast, offline Black Friday sales experienced a noticeable fall by 33.7 percent in 2020, likely due to the coronavirus containment measures forcing brick-and-mortar stores to temporarily shut down. However, in 2022, offline Black Friday sales are expected to grow by 21 percent.

Year-over-year (y-o-y) sales growth in Black Friday weekend in the United Kingdom (UK) from 2019 to 2021, with a forecast for 2022 (by channel)

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Release date

November 2022

Region

United Kingdom

Survey time period

2019 to 2022

Supplementary notes

Figures for 2019 to 2021 are actuals, and 2022 figures are forecast spending for Black Friday, Saturday, Sunday and Cyber Monday.

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