Black Friday: sales growth by channel in the United Kingdom (UK) 2019-2023

Published by
Tugba Sabanoglu,
Nov 15, 2023
This statistic shows the year-over-year growth in online and offline sales over the course of the Black Friday weekend (from Friday to Cyber Monday) in the United Kingdom (UK) from 2019 to 2022, with a forecast for 2023. Online Black Friday sales grew significantly in 2020 and a further 13.6 percent in 2021. In 2023, sales are expected to remain roughly the same, with offline sales growing by just under one percent. After strong growth in 2020 and 2021, online sales fell in 2022 and are also forecast to see an insignificant drop in 2023.

Year-over-year (y-o-y) sales growth in Black Friday weekend in the United Kingdom (UK) from 2019 to 2022, with a forecast for 2023 (by channel)

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Release date

November 2023

Region

United Kingdom

Survey time period

2019 to 2023

Supplementary notes

Figures for 2019 to 2022 are actuals, and 2023 figures are forecast spending for Black Friday, Saturday, Sunday and Cyber Monday.

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