Some 62 percent of surveyed Millennials stated that they were loyal to at least one apparel, footwear or accessory brand during a worldwide survey carried out in September and October of 2019. Millennial respondents were least likely to be loyal to at least one brand of luxury goods.
Product categories in which Millennials are loyal to at least one brand worldwide in 2019
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KPMG. (December 2, 2019). Product categories in which Millennials are loyal to at least one brand worldwide in 2019 [Graph]. In Statista. Retrieved February 25, 2021, from https://www.statista.com/statistics/1077962/millennial-loyalty-to-brands-worldwide-by-category/
KPMG. "Product categories in which Millennials are loyal to at least one brand worldwide in 2019." Chart. December 2, 2019. Statista. Accessed February 25, 2021. https://www.statista.com/statistics/1077962/millennial-loyalty-to-brands-worldwide-by-category/
KPMG. (2019). Product categories in which Millennials are loyal to at least one brand worldwide in 2019. Statista. Statista Inc.. Accessed: February 25, 2021. https://www.statista.com/statistics/1077962/millennial-loyalty-to-brands-worldwide-by-category/
KPMG. "Product Categories in Which Millennials Are Loyal to at Least One Brand Worldwide in 2019." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/1077962/millennial-loyalty-to-brands-worldwide-by-category/
KPMG, Product categories in which Millennials are loyal to at least one brand worldwide in 2019 Statista, https://www.statista.com/statistics/1077962/millennial-loyalty-to-brands-worldwide-by-category/ (last visited February 25, 2021)